Critical Success Factors

Challenges

Key Levers

Breaking stereotypes in relation to  knowledge work delivered from rural areas

  • Identifying niche service segments
  • Partnering with domain-specific “anchor” customers/domain-experts
  • Extending services to move up the value-chain

Building customer confidence for  migrating work to rural centers

 
  • Phased approach for organization learning: Proof-of-concept pilot ⭢ Feedback cycle ⭢ Steady delivery of large work streams

Training rural youth in complex jobs in a cost-efficient manner

  • Deskill the work into smaller easy-to-learn tasks
  • Design training to simulate the production environment
  • Create strong instructional design & training delivery

Access to talent, size of pool

  • Partner with NGOs for access to talent pool
  • Generate strong word-of-mouth

Internet access in remote areas

  • Deploy a combination of optic fiber and last-mile wireless (radio frequency) technology

Unavailability of business skills in local talent pool

  • Hire a mix of local and urban managerial talent and subject matter experts
  • Implement model of local leadership development

Building trust in a rural environment

  • Hard-wiring into community together with NGO partners