Critical Success Factors

Challenges

Key Levers

Breaking stereotypes in relation to  knowledge work delivered from rural areas

• Identifying niche service segments
• Partnering with domain-specific “anchor” customers/domain-experts
• Extending services to move up the value-chain

Building customer confidence for  migrating work to rural centers

• Phased approach for organization learning: Proof-of-concept pilot ⭢ Feedback cycle ⭢ Steady delivery of large work streams

Training rural youth in complex jobs in a cost-efficient manner

• Deskill the work into smaller easy-to-learn tasks
• Design training to simulate the production environment
• Create strong instructional design & training delivery

Access to talent, size of pool

• Partner with NGOs for access to talent pool
• Generate strong word-of-mouth

Internet access in remote areas

• Deploy a combination of optic fiber and last-mile wireless (radio frequency) technology

Unavailability of business skills in local talent pool

• Hire a mix of local and urban managerial talent and subject matter experts
• Implement model of local leadership development

Building trust in a rural environment

• Hard-wiring into community together with NGO partners